The story of our collection

Our identity

Natural, cruelty-free skincare that combines a minimalist philosophy with maximum results. That’s our story at its simplest. Want to know more? Here goes.


Placing the natural world at the heart of our concept, we gathered an expert team of cosmetic scientists and artisanal producers to fuse centuries of herbal wisdom with the latest scientific advances. We practice care and kindness at every stage of the process, using our Seed-to-Bottle Philosophy®.


The result is a streamlined range of powerful products that give your skin the nourishment it needs, whether solo or in harmony as a complete regime. But that’s not all that makes us different.

  • Small, independent company based in SoCal? Check. 
  • Gender and age inclusive? Check. 
  • Innovative, ethical and sustainable materials and processes? You’ve guessed it: Check.
  • Transparent, traceable story for every ingredient with our Seed-to-Bottle Philosophy®? Check.
  • Community and charitable contributions? You bet. 

Inspired by nature, infused with science and crafted for you.

This Is It.

Our collection

Featuring just three carefully balanced formulas, our launch collection of NoTox Perfector, LiquidReset Serum and InstantNourish Cream embodies our philosophy of minimalist skincare meets maximum results. We’ve chosen the finest fresh botanicals, patented active ingredients and peptides from unique molecular distillation. It’s nature meets science.

NoTox Perfector 
Designed to visibly firm, lift and refine your skin, replacing invasive anti-aging procedures.

LiquidReset Serum
Created to revive, restore and protect your natural radiance with delicate hydration.

InstantNourish Cream
Provides 24-hour active support that adapts to your skin’s needs for intelligent moisturization.