Ingredients Glossary


Keeps skin smooth and wrinkle-free, as it diminishes dynamic wrinkles. Reduces the formation of wrinkles by preventing muscle movement. In addition to promoting collagen production, argireline optimizes collagen activity, reducing fine lines and improving hydration.


Offers over 275 active ingredients including vitamins, minerals, and antioxidants to soothe, rejuvenate, restore your barrier, and provide essential antioxidants. Bulgarian Rose oil is one of the most expensive and valuable essential oil in the world. It’s called the ‘Liquid Gold of Bulgaria’ because an ounce of the Bulgarian rose oil is more expensive than an ounce of real gold.


Cocoa butter is rich in moisturizing, antioxidant, anti-inflammatory, and anti-aging properties. It contains naturally-occurring antioxidants that assist in restoring the skin's antioxidant-oxidant balance and delaying the signs of aging. Polyphenols in cocoa help reduce wrinkles and improve the elasticity of your skin. In addition to slowing the loss of water from the skin, cacao seed butter forms a barrier on the surface of the skin.


It constricts the blood vessels and helps reduce inflammation and puffiness. It also tightens and brightens the skin, reducing wrinkles and visibly smoothing the skin providing it with a rejuvenated appearance. Caffeine provides antioxidant benefits as well.


Collagen is a protein that serves as one of the main building blocks for bones, skin, hair, muscles, tendons, and ligaments. It gives our skin that plump, youthful look. Collagen helps keep the skin firm and plump and gives skin the ability to retain moisture.


It is an essential protein that gives structure to the skin and enables it to retain its shape after stretching or contracting.


The benefits of grape seed oil and its complex array of nutrients have been praised since ancient times. The oil delivers superior hydration, softness and elasticity, thereby slowing down the aging process. Powerful antioxidants aid in evening out skin tone, reducing hyperpigmentation and absorb the harmful effects of UV damage. It also has powerful antimicrobial properties to help with acne breakouts.


Contains anti-wrinkle and pigmentation-fighting properties; belongs to the class of anti-aging ingredients known as alpha-hydroxy acids (AHAs). Improves the look of fine lines and wrinkles on all skin types, including sensitive skin, by removing dead skin cells, lightening and / or removing dark spots.


This product produces antimicrobial peptides in the form of bacteriocins to soothe and calm overexerted, stressed skin. As a result, harmful bacteria are eliminated and the skin's microbiome is restored. As well as protecting the skin from external aggressors, it can be used to treat acne and rosacea.


Macadamia nut oil is considered a superfood oil in the skincare world because of its excellent hydrating and anti-aging properties. This improves the skin's ability to stay healthy and smooth, aids in cell regeneration, and increases cellular regeneration. It is especially soothing to the skin when it is itchy, dry, or irritated.


The skin's barrier function is improved by the oil's essential fatty acids and antioxidants, which also help carry moisture deep into the skin for long-term hydration. This helps the skin to repair itself by reducing inflammation and oxidative stress. A and E vitamins in raspberry seed oil stimulate collagen production, promote healthy skin cell regeneration, and slow aging. Linoleic acid aids in rebalancing the skin's natural oils and helps prevent acne breakouts, therefore it is noncomedogenic.


Rose water is rich in antioxidants that protect the skin's cells from damage. Furthermore, it is antibacterial, anti-microbial, and anti-inflammatory, so it can help soothe eczema and rosacea irritation on the skin. Rose water inhibits both elastase and collagenase, which are harmful to the skin. Therefore, it soothes and reduces redness, reduces wrinkles and lines, and acts as an anti-aging product.


Shea butter contains numerous anti-inflammatory properties that relieve swelling and redness. As a result of its rich tree-nut oils, it provides excellent moisturizing properties, creating a smooth and soft barrier that seals in moisture for hours on end. Further, it accelerates the healing of superficial wounds and irritations. Rich in unsaturated fatty acids and Vitamin E, shea butter has anti-aging properties and photoprotective properties.


It offers superior hydration by drawing in moisture to deeply hydrate and plump skin, and support collagen. 


A sugar-derived matrix derived from a patented biotech process. Provides your skin with a visible, instant, and prolonged tensing and smoothing effect, which makes it appear firmer and more radiant. It helps the skin defend itself against UV rays, free radicals, and carbon particles.


A patented molecular distillation process is used to make noble molecules from organic sunflower seed oil. The proprietary blend hydrates, strengthens the barrier, and soothes. It replenishes lipids by increasing the levels of ceramides and cerebrosides. Intelligent moisturizer that provides a complete response to the problems of dry, dehydrated or environmentally compromised skin. Repairs and strengthens the barrier, calms, reduces inflammation and damage caused by free radicals and UV radiation.


Deeply moisturizes the skin by binding moisture to its outermost layer and keeps it supple, youthful and rejuvenated while reducing the appearance of fine lines and wrinkles. It also has keralytic properties, which allow it to break down the bonds between dead skin cells for gentle exfoliation.

Our Philosophy


Welcome to This Is It. Beauty, where we merge nature's wonders with meticulous craftsmanship to create something truly extraordinary.

Here, amidst breathtaking landscapes, we meticulously source premium ingredients sustainably. Our partnerships with independent growers and artisans are rooted in shared values, resulting in the unearthing of nature's treasures, from delicate flower petals to time-honored roots.

Spanning sun-drenched fields to mist-veiled European peaks, each harvest adheres to our rigorous Seed-to-Bottle Philosophy, guaranteeing unparalleled quality. With every step, we pay homage to the land and its stewards, leaving behind a legacy of reverence.

Utilizing age-old techniques, these botanicals are transformed into potent elixirs. We seamlessly blend ancient wisdom with cutting-edge science to craft formulations that nourish and revitalize, synergizing with nature's bounty.

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