{"product_id":"thecompleteritual","title":"The Complete Ritual","description":"\u003cstyle\u003e\n  \/* =========================================================\n     THIS IS IT. — COMPLETE RITUAL\n     Scoped styling so it will not affect the rest of Shopify\n  ========================================================= *\/\n\n  #tii-complete-ritual {\n    --tii-ivory: #f7f4ef;\n    --tii-soft: #eee9e2;\n    --tii-stone: #ded7ce;\n    --tii-sage: #dce5d7;\n    --tii-blush: #efd4cf;\n    --tii-ink: #171614;\n    --tii-muted: #69645e;\n    --tii-dark: #12110f;\n    --tii-line: rgba(23,22,20,.14);\n    --tii-white: #ffffff;\n\n    background: var(--tii-ivory);\n    color: var(--tii-ink);\n    font-family: inherit;\n    overflow: hidden;\n  }\n\n  #tii-complete-ritual *,\n  #tii-complete-ritual *::before,\n  #tii-complete-ritual *::after {\n    box-sizing: border-box;\n  }\n\n  #tii-complete-ritual h2,\n  #tii-complete-ritual h3,\n  #tii-complete-ritual p {\n    margin-top: 0;\n  }\n\n  #tii-complete-ritual img {\n    display: block;\n    width: 100%;\n    height: auto;\n  }\n\n  .cr-wrap {\n    width: min(1320px, calc(100% - 64px));\n    margin-inline: auto;\n  }\n\n  .cr-kicker {\n    display: block;\n    margin-bottom: 14px;\n    font-size: 9px;\n    line-height: 1.2;\n    font-weight: 600;\n    letter-spacing: .19em;\n    text-transform: uppercase;\n  }\n\n  .cr-title {\n    margin: 0;\n    font-size: clamp(34px, 3.5vw, 53px);\n    line-height: 1.03;\n    letter-spacing: -.035em;\n    font-weight: 400;\n  }\n\n  .cr-copy {\n    margin: 0;\n    color: var(--tii-muted);\n    font-size: 14px;\n    line-height: 1.72;\n  }\n\n\n  \/* =========================================================\n     01 — HERO\n  ========================================================= *\/\n\n  .cr-hero {\n    padding: 86px 0 94px;\n  }\n\n  .cr-hero-grid {\n    display: grid;\n    grid-template-columns: 1.08fr .92fr;\n    gap: clamp(42px, 6vw, 88px);\n    align-items: center;\n  }\n\n  .cr-hero-media {\n    overflow: hidden;\n  }\n\n  .cr-hero-media img {\n    aspect-ratio: 16 \/ 10;\n    object-fit: cover;\n  }\n\n  .cr-hero-copy {\n    max-width: 535px;\n  }\n\n  .cr-hero-copy .cr-copy {\n    max-width: 475px;\n    margin-top: 24px;\n  }\n\n  .cr-sequence {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 11px 18px;\n    margin-top: 31px;\n    padding-top: 19px;\n    border-top: 1px solid var(--tii-line);\n    font-size: 9px;\n    font-weight: 600;\n    letter-spacing: .15em;\n    text-transform: uppercase;\n  }\n\n\n  \/* =========================================================\n     02 — THREE PRODUCTS \/ THREE ROLES\n  ========================================================= *\/\n\n  .cr-steps {\n    padding: 90px 0;\n    background: var(--tii-soft);\n  }\n\n  .cr-section-head {\n    max-width: 750px;\n    margin-bottom: 43px;\n  }\n\n  .cr-section-head .cr-copy {\n    max-width: 570px;\n    margin-top: 20px;\n  }\n\n  .cr-step-grid {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    border-top: 1px solid var(--tii-line);\n    border-left: 1px solid var(--tii-line);\n  }\n\n  .cr-step {\n    min-height: 330px;\n    padding: 28px 27px;\n    border-right: 1px solid var(--tii-line);\n    border-bottom: 1px solid var(--tii-line);\n  }\n\n  .cr-step--reset {\n    background: rgba(239,212,207,.26);\n  }\n\n  .cr-step--perfect {\n    background: rgba(220,229,215,.42);\n  }\n\n  .cr-step--nourish {\n    background: rgba(255,255,255,.36);\n  }\n\n  .cr-step-number {\n    display: block;\n    color: #817b74;\n    font-size: 9px;\n    letter-spacing: .17em;\n    text-transform: uppercase;\n  }\n\n  .cr-step h3 {\n    margin: 42px 0 8px;\n    font-size: 22px;\n    line-height: 1.15;\n    font-weight: 500;\n  }\n\n  .cr-step-purpose {\n    margin-bottom: 22px;\n    font-size: 9px;\n    font-weight: 600;\n    letter-spacing: .13em;\n    text-transform: uppercase;\n  }\n\n  .cr-step p {\n    margin: 0;\n    color: var(--tii-muted);\n    font-size: 13px;\n    line-height: 1.68;\n  }\n\n  .cr-step-result {\n    margin-top: 24px;\n    padding-top: 15px;\n    border-top: 1px solid var(--tii-line);\n    color: var(--tii-ink);\n    font-size: 10px;\n    line-height: 1.5;\n    letter-spacing: .09em;\n    text-transform: uppercase;\n  }\n\n\n  \/* =========================================================\n     03 — LIFESTYLE \/ SYSTEM\n  ========================================================= *\/\n\n  .cr-system {\n    background: #ebe7e1;\n  }\n\n  .cr-system-grid {\n    display: grid;\n    grid-template-columns: 1.08fr .92fr;\n  }\n\n  .cr-system-media img {\n    width: 100%;\n    height: 100%;\n    min-height: 620px;\n    object-fit: cover;\n  }\n\n  .cr-system-copy {\n    display: flex;\n    align-items: center;\n    padding: clamp(48px, 6vw, 90px);\n  }\n\n  .cr-system-inner {\n    max-width: 505px;\n  }\n\n  .cr-system-inner .cr-copy {\n    margin-top: 22px;\n  }\n\n  .cr-system-list {\n    margin-top: 32px;\n  }\n\n  .cr-system-row {\n    display: grid;\n    grid-template-columns: 34px 112px 1fr;\n    gap: 12px;\n    padding: 15px 0;\n    border-top: 1px solid var(--tii-line);\n  }\n\n  .cr-system-row:last-child {\n    border-bottom: 1px solid var(--tii-line);\n  }\n\n  .cr-system-row small {\n    font-size: 9px;\n    letter-spacing: .13em;\n  }\n\n  .cr-system-row strong {\n    font-size: 10px;\n    font-weight: 600;\n    letter-spacing: .08em;\n    text-transform: uppercase;\n  }\n\n  .cr-system-row span {\n    color: var(--tii-muted);\n    font-size: 12.5px;\n    line-height: 1.5;\n  }\n\n\n  \/* =========================================================\n     04 — BLACK BRAND STATEMENT\n  ========================================================= *\/\n\n  .cr-dark {\n    padding: 96px 0;\n    background: var(--tii-dark);\n    color: var(--tii-white);\n  }\n\n  .cr-dark-grid {\n    display: grid;\n    grid-template-columns: .95fr 1.05fr;\n    gap: 70px;\n    align-items: end;\n  }\n\n  .cr-dark .cr-kicker {\n    color: #d9c8ae;\n  }\n\n  .cr-dark .cr-title {\n    color: #ffffff;\n  }\n\n  .cr-dark-copy {\n    max-width: 555px;\n  }\n\n  .cr-dark-copy p {\n    margin: 0;\n    color: rgba(255,255,255,.88);\n    font-size: 14px;\n    line-height: 1.75;\n  }\n\n  .cr-dark-line {\n    margin-top: 28px;\n    padding-top: 19px;\n    border-top: 1px solid rgba(255,255,255,.27);\n    color: rgba(255,255,255,.67);\n    font-size: 9px;\n    letter-spacing: .16em;\n    text-transform: uppercase;\n  }\n\n\n  \/* =========================================================\n     05 — MORNING + EVENING\n  ========================================================= *\/\n\n  .cr-routine {\n    padding: 92px 0;\n    background: var(--tii-ivory);\n  }\n\n  .cr-routine-top {\n    display: grid;\n    grid-template-columns: .9fr 1.1fr;\n    gap: 60px;\n    margin-bottom: 44px;\n    align-items: end;\n  }\n\n  .cr-routine-intro {\n    max-width: 520px;\n  }\n\n  .cr-routine-intro .cr-copy {\n    margin-top: 20px;\n  }\n\n  .cr-routine-grid {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    border-top: 1px solid var(--tii-line);\n    border-left: 1px solid var(--tii-line);\n  }\n\n  .cr-routine-card {\n    padding: 32px 30px;\n    border-right: 1px solid var(--tii-line);\n    border-bottom: 1px solid var(--tii-line);\n  }\n\n  .cr-routine-card small {\n    display: block;\n    margin-bottom: 27px;\n    color: #817b74;\n    font-size: 9px;\n    letter-spacing: .17em;\n    text-transform: uppercase;\n  }\n\n  .cr-routine-card h3 {\n    margin-bottom: 20px;\n    font-size: 21px;\n    font-weight: 500;\n  }\n\n  .cr-routine-step {\n    display: grid;\n    grid-template-columns: 24px 1fr;\n    gap: 11px;\n    padding: 11px 0;\n    border-top: 1px solid var(--tii-line);\n  }\n\n  .cr-routine-step:last-child {\n    border-bottom: 1px solid var(--tii-line);\n  }\n\n  .cr-routine-step b {\n    font-size: 9px;\n    font-weight: 500;\n  }\n\n  .cr-routine-step span {\n    color: var(--tii-muted);\n    font-size: 12.5px;\n    line-height: 1.55;\n  }\n\n\n  \/* =========================================================\n     06 — WHY THE SET\n  ========================================================= *\/\n\n  .cr-why {\n    padding: 92px 0;\n    background: #dfd8cf;\n  }\n\n  .cr-why-grid {\n    display: grid;\n    grid-template-columns: repeat(4, 1fr);\n    border-top: 1px solid var(--tii-line);\n    border-left: 1px solid var(--tii-line);\n    margin-top: 42px;\n  }\n\n  .cr-why-card {\n    min-height: 195px;\n    padding: 25px 23px;\n    border-right: 1px solid var(--tii-line);\n    border-bottom: 1px solid var(--tii-line);\n  }\n\n  .cr-why-card small {\n    color: #817b74;\n    font-size: 9px;\n    letter-spacing: .15em;\n  }\n\n  .cr-why-card h3 {\n    margin: 31px 0 10px;\n    font-size: 15px;\n    font-weight: 600;\n  }\n\n  .cr-why-card p {\n    margin: 0;\n    color: var(--tii-muted);\n    font-size: 12.5px;\n    line-height: 1.62;\n  }\n\n\n  \/* =========================================================\n     07 — FINAL STEP IMAGE\n  ========================================================= *\/\n\n  .cr-finish {\n    background: #090807;\n  }\n\n  .cr-finish-grid {\n    display: grid;\n    grid-template-columns: 1.1fr .9fr;\n  }\n\n  .cr-finish-media img {\n    height: 100%;\n    min-height: 590px;\n    object-fit: cover;\n  }\n\n  .cr-finish-copy {\n    display: flex;\n    align-items: center;\n    padding: clamp(48px, 6vw, 88px);\n    color: #ffffff;\n  }\n\n  .cr-finish-inner {\n    max-width: 470px;\n  }\n\n  .cr-finish-copy .cr-kicker {\n    color: #d9c8ae;\n  }\n\n  .cr-finish-copy .cr-title {\n    color: #ffffff;\n  }\n\n  .cr-finish-copy p {\n    margin: 23px 0 0;\n    color: rgba(255,255,255,.83);\n    font-size: 14px;\n    line-height: 1.72;\n  }\n\n\n  \/* =========================================================\n     08 — FINAL BRAND CLOSE\n  ========================================================= *\/\n\n  .cr-final {\n    padding: 102px 0;\n    background: var(--tii-ivory);\n    text-align: center;\n  }\n\n  .cr-final-inner {\n    max-width: 780px;\n    margin: 0 auto;\n  }\n\n  .cr-final .cr-title {\n    font-size: clamp(40px, 4.2vw, 61px);\n  }\n\n  .cr-final .cr-copy {\n    max-width: 600px;\n    margin: 24px auto 0;\n  }\n\n  .cr-final-line {\n    margin-top: 31px;\n    padding-top: 20px;\n    border-top: 1px solid var(--tii-line);\n    font-size: 9px;\n    font-weight: 600;\n    letter-spacing: .18em;\n    text-transform: uppercase;\n  }\n\n\n  \/* =========================================================\n     RESPONSIVE\n  ========================================================= *\/\n\n  @media screen and (min-width: 1200px) {\n    .cr-hero .cr-title,\n    .cr-dark .cr-title {\n      font-size: 55px;\n    }\n  }\n\n\n  @media screen and (max-width: 990px) {\n\n    .cr-wrap {\n      width: calc(100% - 40px);\n    }\n\n    .cr-hero-grid,\n    .cr-system-grid,\n    .cr-dark-grid,\n    .cr-routine-top,\n    .cr-finish-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .cr-step-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .cr-why-grid {\n      grid-template-columns: repeat(2, 1fr);\n    }\n\n    .cr-system-media img,\n    .cr-finish-media img {\n      min-height: 0;\n      aspect-ratio: 16 \/ 10;\n    }\n  }\n\n\n  @media screen and (max-width: 640px) {\n\n    .cr-wrap {\n      width: calc(100% - 30px);\n    }\n\n    .cr-title {\n      font-size: 35px;\n      line-height: 1.04;\n    }\n\n    .cr-hero,\n    .cr-steps,\n    .cr-dark,\n    .cr-routine,\n    .cr-why,\n    .cr-final {\n      padding: 64px 0;\n    }\n\n    .cr-system-copy,\n    .cr-finish-copy {\n      padding: 52px 24px;\n    }\n\n    .cr-hero-media img,\n    .cr-system-media img,\n    .cr-finish-media img {\n      aspect-ratio: 4 \/ 5;\n    }\n\n    .cr-system-row {\n      grid-template-columns: 27px 90px 1fr;\n    }\n\n    .cr-routine-grid,\n    .cr-why-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .cr-step {\n      min-height: 260px;\n    }\n  }\n\u003c\/style\u003e\n\n\n\u003cdiv id=\"tii-complete-ritual\"\u003e\n\n\n  \u003c!-- =======================================================\n       01 — HERO\n  ======================================================== --\u003e\n\n  \u003csection class=\"cr-hero\"\u003e\n\n    \u003cdiv class=\"cr-wrap\"\u003e\n\n      \u003cdiv class=\"cr-hero-grid\"\u003e\n\n        \u003cdiv class=\"cr-hero-media\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0614\/1529\/3179\/files\/COLL1CODE.png?v=1788390866\" alt=\"The Complete Ritual by This Is It. Beauty\"\u003e\n        \u003c\/div\u003e\n\n\n        \u003cdiv class=\"cr-hero-copy\"\u003e\n\n          \u003cspan class=\"cr-kicker\"\u003e\n            The Complete Ritual\n          \u003c\/span\u003e\n\n          \u003ch2 class=\"cr-title\"\u003e\n            THREE FORMULAS.\u003cbr\u003e\n            ONE PURPOSEFUL\u003cbr\u003e\n            ROUTINE.\n          \u003c\/h2\u003e\n\n          \u003cp class=\"cr-copy\"\u003e\n            A complete three-step ritual for hydration, visible\n            refinement and rich nourishment—designed to work\n            together without turning skincare into a complicated\n            routine.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"cr-sequence\"\u003e\n            \u003cspan\u003e01 Reset\u003c\/span\u003e\n            \u003cspan\u003e→\u003c\/span\u003e\n            \u003cspan\u003e02 Perfect\u003c\/span\u003e\n            \u003cspan\u003e→\u003c\/span\u003e\n            \u003cspan\u003e03 Nourish\u003c\/span\u003e\n          \u003c\/div\u003e\n\n        \u003c\/div\u003e\n\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n\n  \u003c!-- =======================================================\n       02 — THREE PURPOSES\n  ======================================================== --\u003e\n\n  \u003csection class=\"cr-steps\"\u003e\n\n    \u003cdiv class=\"cr-wrap\"\u003e\n\n      \u003cdiv class=\"cr-section-head\"\u003e\n\n        \u003cspan class=\"cr-kicker\"\u003e\n          Three Essentials. Three Purposes.\n        \u003c\/span\u003e\n\n        \u003ch2 class=\"cr-title\"\u003e\n          GIVE EVERY STEP\u003cbr\u003e\n          A REASON.\n        \u003c\/h2\u003e\n\n        \u003cp class=\"cr-copy\"\u003e\n          Each formula does something different. Layered together,\n          they create one streamlined ritual from first drop to\n          final layer.\n        \u003c\/p\u003e\n\n      \u003c\/div\u003e\n\n\n      \u003cdiv class=\"cr-step-grid\"\u003e\n\n        \u003c!-- LIQUIDRESET --\u003e\n        \u003carticle class=\"cr-step cr-step--reset\"\u003e\n\n          \u003cspan class=\"cr-step-number\"\u003e\n            01 \/ Reset\n          \u003c\/span\u003e\n\n          \u003ch3\u003eLiquidReset Serum\u003c\/h3\u003e\n\n          \u003cdiv class=\"cr-step-purpose\"\u003e\n            Hydrate · Replenish · Revive\n          \u003c\/div\u003e\n\n          \u003cp\u003e\n            Lightweight hydration helps replenish dry,\n            depleted-looking skin and restore a fresh,\n            luminous appearance.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"cr-step-result\"\u003e\n            First layer · Lightweight serum\n          \u003c\/div\u003e\n\n        \u003c\/article\u003e\n\n\n        \u003c!-- NOTOX --\u003e\n        \u003carticle class=\"cr-step cr-step--perfect\"\u003e\n\n          \u003cspan class=\"cr-step-number\"\u003e\n            02 \/ Perfect\n          \u003c\/span\u003e\n\n          \u003ch3\u003eNoTox Perfector\u003c\/h3\u003e\n\n          \u003cdiv class=\"cr-step-purpose\"\u003e\n            Firm · Smooth · Refine\n          \u003c\/div\u003e\n\n          \u003cp\u003e\n            A concentrated peptide, protein and botanical treatment\n            created to help improve the appearance of firmness,\n            fine lines and uneven texture.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"cr-step-result\"\u003e\n            Second layer · Targeted treatment\n          \u003c\/div\u003e\n\n        \u003c\/article\u003e\n\n\n        \u003c!-- INSTANTNOURISH --\u003e\n        \u003carticle class=\"cr-step cr-step--nourish\"\u003e\n\n          \u003cspan class=\"cr-step-number\"\u003e\n            03 \/ Nourish\n          \u003c\/span\u003e\n\n          \u003ch3\u003eInstantNourish Cream\u003c\/h3\u003e\n\n          \u003cdiv class=\"cr-step-purpose\"\u003e\n            Cushion · Comfort · Replenish\n          \u003c\/div\u003e\n\n          \u003cp\u003e\n            Rich moisture and barrier-supporting nourishment\n            complete the ritual, leaving skin feeling soft,\n            supple and comfortably conditioned.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"cr-step-result\"\u003e\n            Final layer · Rich moisturizer\n          \u003c\/div\u003e\n\n        \u003c\/article\u003e\n\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n\n  \u003c!-- =======================================================\n       03 — SYSTEM \/ LIFESTYLE\n  ======================================================== --\u003e\n\n  \u003csection class=\"cr-system\"\u003e\n\n    \u003cdiv class=\"cr-system-grid\"\u003e\n\n\n      \u003cdiv class=\"cr-system-media\"\u003e\n\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0614\/1529\/3179\/files\/COLL2CODE.png?v=1788390866\" alt=\"The This Is It. Beauty three step skincare ritual\" loading=\"lazy\"\u003e\n\n      \u003c\/div\u003e\n\n\n      \u003cdiv class=\"cr-system-copy\"\u003e\n\n        \u003cdiv class=\"cr-system-inner\"\u003e\n\n          \u003cspan class=\"cr-kicker\"\u003e\n            Skincare, Streamlined\n          \u003c\/span\u003e\n\n          \u003ch2 class=\"cr-title\"\u003e\n            DESIGNED TO\u003cbr\u003e\n            WORK TOGETHER.\n          \u003c\/h2\u003e\n\n          \u003cp class=\"cr-copy\"\u003e\n            The ritual progresses naturally from lightweight\n            hydration to concentrated treatment to rich moisture.\n            No guesswork. No crowded shelf.\n          \u003c\/p\u003e\n\n\n          \u003cdiv class=\"cr-system-list\"\u003e\n\n            \u003cdiv class=\"cr-system-row\"\u003e\n              \u003csmall\u003e01\u003c\/small\u003e\n              \u003cstrong\u003eReset\u003c\/strong\u003e\n              \u003cspan\u003eBuild the hydration foundation.\u003c\/span\u003e\n            \u003c\/div\u003e\n\n            \u003cdiv class=\"cr-system-row\"\u003e\n              \u003csmall\u003e02\u003c\/small\u003e\n              \u003cstrong\u003ePerfect\u003c\/strong\u003e\n              \u003cspan\u003eTarget the look of firmness and texture.\u003c\/span\u003e\n            \u003c\/div\u003e\n\n            \u003cdiv class=\"cr-system-row\"\u003e\n              \u003csmall\u003e03\u003c\/small\u003e\n              \u003cstrong\u003eNourish\u003c\/strong\u003e\n              \u003cspan\u003eFinish with comforting moisture.\u003c\/span\u003e\n            \u003c\/div\u003e\n\n          \u003c\/div\u003e\n\n        \u003c\/div\u003e\n\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n\n  \u003c!-- =======================================================\n       04 — BRAND STATEMENT\n  ======================================================== --\u003e\n\n  \u003csection class=\"cr-dark\"\u003e\n\n    \u003cdiv class=\"cr-wrap\"\u003e\n\n      \u003cdiv class=\"cr-dark-grid\"\u003e\n\n        \u003cdiv\u003e\n\n          \u003cspan class=\"cr-kicker\"\u003e\n            The Minimalist Difference\n          \u003c\/span\u003e\n\n          \u003ch2 class=\"cr-title\"\u003e\n            NOT MORE.\u003cbr\u003e\n            BETTER.\n          \u003c\/h2\u003e\n\n        \u003c\/div\u003e\n\n\n        \u003cdiv class=\"cr-dark-copy\"\u003e\n\n          \u003cp\u003e\n            We believe a complete skincare ritual should feel\n            intentional—not excessive. The Complete Ritual combines\n            three complementary formulas so every product has a\n            distinct purpose and every layer earns its place.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"cr-dark-line\"\u003e\n            Reset · Perfect · Nourish\n          \u003c\/div\u003e\n\n        \u003c\/div\u003e\n\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n\n  \u003c!-- =======================================================\n       05 — AM \/ PM RITUAL\n  ======================================================== --\u003e\n\n  \u003csection class=\"cr-routine\"\u003e\n\n    \u003cdiv class=\"cr-wrap\"\u003e\n\n      \u003cdiv class=\"cr-routine-top\"\u003e\n\n        \u003cdiv\u003e\n\n          \u003cspan class=\"cr-kicker\"\u003e\n            Your Daily Ritual\n          \u003c\/span\u003e\n\n          \u003ch2 class=\"cr-title\"\u003e\n            THREE STEPS.\u003cbr\u003e\n            TWICE A DAY.\n          \u003c\/h2\u003e\n\n        \u003c\/div\u003e\n\n\n        \u003cdiv class=\"cr-routine-intro\"\u003e\n\n          \u003cp class=\"cr-copy\"\u003e\n            Layer from lightest to richest. The same intuitive\n            sequence works morning and evening, with SPF completing\n            your daytime routine.\n          \u003c\/p\u003e\n\n        \u003c\/div\u003e\n\n      \u003c\/div\u003e\n\n\n      \u003cdiv class=\"cr-routine-grid\"\u003e\n\n\n        \u003c!-- MORNING --\u003e\n        \u003cdiv class=\"cr-routine-card\"\u003e\n\n          \u003csmall\u003eAM \/ Morning\u003c\/small\u003e\n\n          \u003ch3\u003ePrepare + Protect\u003c\/h3\u003e\n\n\n          \u003cdiv class=\"cr-routine-step\"\u003e\n            \u003cb\u003e01\u003c\/b\u003e\n            \u003cspan\u003e\n              \u003cstrong\u003eLiquidReset\u003c\/strong\u003e — apply to clean skin.\n            \u003c\/span\u003e\n          \u003c\/div\u003e\n\n\n          \u003cdiv class=\"cr-routine-step\"\u003e\n            \u003cb\u003e02\u003c\/b\u003e\n            \u003cspan\u003e\n              \u003cstrong\u003eNoTox Perfector\u003c\/strong\u003e — layer over face,\n              neck and décolletage.\n            \u003c\/span\u003e\n          \u003c\/div\u003e\n\n\n          \u003cdiv class=\"cr-routine-step\"\u003e\n            \u003cb\u003e03\u003c\/b\u003e\n            \u003cspan\u003e\n              \u003cstrong\u003eInstantNourish\u003c\/strong\u003e — finish with\n              comforting moisture.\n            \u003c\/span\u003e\n          \u003c\/div\u003e\n\n\n          \u003cdiv class=\"cr-routine-step\"\u003e\n            \u003cb\u003e04\u003c\/b\u003e\n            \u003cspan\u003e\n              Finish with your broad-spectrum SPF.\n            \u003c\/span\u003e\n          \u003c\/div\u003e\n\n        \u003c\/div\u003e\n\n\n        \u003c!-- EVENING --\u003e\n        \u003cdiv class=\"cr-routine-card\"\u003e\n\n          \u003csmall\u003ePM \/ Evening\u003c\/small\u003e\n\n          \u003ch3\u003eReset + Replenish\u003c\/h3\u003e\n\n\n          \u003cdiv class=\"cr-routine-step\"\u003e\n            \u003cb\u003e01\u003c\/b\u003e\n            \u003cspan\u003e\n              \u003cstrong\u003eLiquidReset\u003c\/strong\u003e — replenish after cleansing.\n            \u003c\/span\u003e\n          \u003c\/div\u003e\n\n\n          \u003cdiv class=\"cr-routine-step\"\u003e\n            \u003cb\u003e02\u003c\/b\u003e\n            \u003cspan\u003e\n              \u003cstrong\u003eNoTox Perfector\u003c\/strong\u003e — add your targeted\n              perfecting layer.\n            \u003c\/span\u003e\n          \u003c\/div\u003e\n\n\n          \u003cdiv class=\"cr-routine-step\"\u003e\n            \u003cb\u003e03\u003c\/b\u003e\n            \u003cspan\u003e\n              \u003cstrong\u003eInstantNourish\u003c\/strong\u003e — seal in the ritual\n              with rich moisture.\n            \u003c\/span\u003e\n          \u003c\/div\u003e\n\n        \u003c\/div\u003e\n\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n\n  \u003c!-- =======================================================\n       06 — WHY THE COLLECTION\n  ======================================================== --\u003e\n\n  \u003csection class=\"cr-why\"\u003e\n\n    \u003cdiv class=\"cr-wrap\"\u003e\n\n      \u003cdiv class=\"cr-section-head\"\u003e\n\n        \u003cspan class=\"cr-kicker\"\u003e\n          The Complete Approach\n        \u003c\/span\u003e\n\n        \u003ch2 class=\"cr-title\"\u003e\n          LESS ROUTINE.\u003cbr\u003e\n          MORE PURPOSE.\n        \u003c\/h2\u003e\n\n      \u003c\/div\u003e\n\n\n      \u003cdiv class=\"cr-why-grid\"\u003e\n\n\n        \u003cdiv class=\"cr-why-card\"\u003e\n\n          \u003csmall\u003e01\u003c\/small\u003e\n\n          \u003ch3\u003eCOMPLEMENTARY\u003c\/h3\u003e\n\n          \u003cp\u003e\n            Three distinct textures and functions designed\n            to layer naturally together.\n          \u003c\/p\u003e\n\n        \u003c\/div\u003e\n\n\n        \u003cdiv class=\"cr-why-card\"\u003e\n\n          \u003csmall\u003e02\u003c\/small\u003e\n\n          \u003ch3\u003eMULTI-CORRECTION\u003c\/h3\u003e\n\n          \u003cp\u003e\n            Hydration, visible refinement and nourishment\n            addressed within one streamlined ritual.\n          \u003c\/p\u003e\n\n        \u003c\/div\u003e\n\n\n        \u003cdiv class=\"cr-why-card\"\u003e\n\n          \u003csmall\u003e03\u003c\/small\u003e\n\n          \u003ch3\u003eBOTANICAL + MODERN\u003c\/h3\u003e\n\n          \u003cp\u003e\n            Purposeful botanicals paired with contemporary\n            cosmetic ingredients and skin-conditioning actives.\n          \u003c\/p\u003e\n\n        \u003c\/div\u003e\n\n\n        \u003cdiv class=\"cr-why-card\"\u003e\n\n          \u003csmall\u003e04\u003c\/small\u003e\n\n          \u003ch3\u003eMINIMALIST\u003c\/h3\u003e\n\n          \u003cp\u003e\n            Fewer steps. Clearer purpose. A routine designed\n            to be easy to live with every day.\n          \u003c\/p\u003e\n\n        \u003c\/div\u003e\n\n\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n\n  \u003c!-- =======================================================\n       07 — FINAL NOURISHING STEP\n  ======================================================== --\u003e\n\n  \u003csection class=\"cr-finish\"\u003e\n\n    \u003cdiv class=\"cr-finish-grid\"\u003e\n\n\n      \u003cdiv class=\"cr-finish-media\"\u003e\n\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0614\/1529\/3179\/files\/inc5_d1cd6c2d-2637-40ac-9bd7-b3ad6d1b0536.png?v=1788389621\" alt=\"InstantNourish finishing step in the This Is It. skincare ritual\" loading=\"lazy\"\u003e\n\n      \u003c\/div\u003e\n\n\n      \u003cdiv class=\"cr-finish-copy\"\u003e\n\n        \u003cdiv class=\"cr-finish-inner\"\u003e\n\n          \u003cspan class=\"cr-kicker\"\u003e\n            03 \/ The Final Layer\n          \u003c\/span\u003e\n\n          \u003ch2 class=\"cr-title\"\u003e\n            SEAL IN\u003cbr\u003e\n            THE GOOD.\n          \u003c\/h2\u003e\n\n          \u003cp\u003e\n            Every ritual needs a finish. InstantNourish completes\n            the three-step system with rich, velvety moisture—\n            surrounding skin in comfort after your serum and\n            treatment layers.\n          \u003c\/p\u003e\n\n        \u003c\/div\u003e\n\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n\n  \u003c!-- =======================================================\n       08 — FINAL\n  ======================================================== --\u003e\n\n  \u003csection class=\"cr-final\"\u003e\n\n    \u003cdiv class=\"cr-wrap\"\u003e\n\n      \u003cdiv class=\"cr-final-inner\"\u003e\n\n        \u003cspan class=\"cr-kicker\"\u003e\n          The Complete Ritual\n        \u003c\/span\u003e\n\n        \u003ch2 class=\"cr-title\"\u003e\n          RESET.\u003cbr\u003e\n          PERFECT.\u003cbr\u003e\n          NOURISH.\n        \u003c\/h2\u003e\n\n        \u003cp class=\"cr-copy\"\u003e\n          Three purposeful essentials. One uncomplicated ritual\n          for skin that looks fresh, smooth, supple and beautifully\n          cared for.\n        \u003c\/p\u003e\n\n        \u003cdiv class=\"cr-final-line\"\u003e\n          Minimalist Skincare. Maximum Results.\n        \u003c\/div\u003e\n\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n\n\u003c\/div\u003e","brand":"This Is It. Beauty","offers":[{"title":"Default Title","offer_id":43083273306363,"sku":"TIIB-COL-TRIO-SET","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/1529\/3179\/files\/COLL_COVER.png?v=1788392806","url":"https:\/\/thisisitbeauty.com\/products\/thecompleteritual","provider":"This Is It. ","version":"1.0","type":"link"}